A research and intelligence practice.
Spaak Intelligence is the research and intelligence function of DecisionSpaak Group. We are researchers, analysts, economists and data specialists working together on questions that organisations cannot answer from internal data alone.
Our position inside a decision-advisory group shapes how we work. Research is not produced for its own sake: every study is designed backwards from the decision it is intended to inform, whether that decision belongs to a commercial team, an investment committee, an institution or a policy body.
We publish independent intelligence openly and deliver commissioned research privately. Both are held to the same evidentiary standard.
What We Do
We design and execute research programmes across consumer, market, industry, economic and financial domains.
Primary research
Household and shopper surveys, depth interviews, focus groups, expert consultations, mystery shopping and trade channel audits.
Data analysis
Statistical modelling, segmentation, forecasting, price sensitivity analysis and decomposition of published financial and economic data.
Secondary research
Regulatory filings, national accounts, trade data, company reporting and comparative market evidence, verified against primary sources.
Publication
Reports, briefings, data studies and outlooks written for decision-makers rather than for other researchers.
Our Approach
A single disciplined sequence runs through every engagement, from a rapid empirical question to a multi-market, enterprise-grade intelligence study.
Question & Methodology Design
We define the question precisely and design a methodology capable of answering it — primary fieldwork, secondary sources, or both.
Collection & Rigorous Cleaning
We collect, clean and structure the evidence, documenting provenance and limitations at every stage of the process.
Statistical & Contextual Testing
We interrogate the data statistically and contextually, testing findings against alternative explanations.
Actionable Synthesis & Bounds
We synthesise analysis into intelligence: what is true, what it means, and where the uncertainty sits.
Board & Advisory Delivery
We present findings in the form the decision requires — report, briefing, model or working session.
Our Intelligence
Intelligence is what remains after research has been analysed, contextualised and tested — a defensible account of what is happening and what it implies.
Our published intelligence takes several forms: flagship reports built on original fieldwork, market and sector studies, analytical reviews of financial and economic data, quarterly briefings, and data studies that make an evidence base available without extensive commentary.
Each publication states its methodology, sample and limitations. Where we are uncertain, we say so — an unqualified conclusion built on thin evidence is of no use to a decision-maker.
Areas of Expertise
Specialised analytical capabilities across consumer, market, economic, financial and industry intelligence.
Consumer Intelligence
How people decide, spend, switch and stay loyal — grounded in primary household and shopper research.
Market Intelligence
Market size, structure, route to market, competitive dynamics and demand forecasting.
Economic Intelligence
Inflation, currency, policy and macro conditions, interpreted for operating and investment decisions.
Financial Intelligence
Earnings quality, valuation, capital flows and sector financial performance analysis.
Industry Intelligence
Sector structure, value chains, regulation and the forces reshaping industry economics.
Business Intelligence
Internal and external data brought together into decision-ready reporting and analysis.
Technology & AI Intelligence
Technology adoption, digital behaviour and the commercial implications of applied AI.
Geographic Scope
Our research spans the GCC, Africa and other emerging and global markets, with geographic coverage tailored to the specific requirements of each research question.
GCC
Regional consumer research, market intelligence and fieldwork capabilities across Gulf Cooperation Council markets.
Africa
Multi-market comparative research and fieldwork through established partner networks across key commercial corridors.
Emerging Markets
Comparative research across markets with similar economic, demographic and consumer development trajectories.
Global
Secondary research, trade data analysis and expert networks to support cross-border business and investment decisions
Who We Serve
We work with organisations for whom being wrong is expensive.
Businesses
Commercial leaders navigating pricing, retail & route-to-market.
Investors
Private equity, venture and asset managers requiring diligence.
Institutions
Multilaterals and development agencies tracking indicators.
Governments
Policy makers seeking empirical, non-partisan evidence.
Researchers
Academic and think-tank teams needing primary ground data.
Decision-makers
Boards and executives allocating high-stakes capital.